There’s no “bah-humbug” here at Broadway Crew – the holiday season is our busiest time of the year and we always make sure to take advantage of all the greatest festivities in and around Times Square to promote our shows and brand partnerships!

We kick things off with the Thanksgiving Parade, one of the most tourist-heavy events of the year. This go-round, we were lucky to represent some of the hottest new musicals taking Broadway by storm this season, which made for fantastic conversations with patrons of all demographics looking for some holiday cheer. This event is usually the most theater-centric for us, making use of patrons’ adorations for Broadway classics and performances from some of the biggest contenders to take the stage inspiring plenty of ticket sales.

We love to collaborate with specific clients who we know will do well with some extra visibility for the season. Whether it be a fresh Broadway hit that leaves audiences with warm hearts and smiles on their faces or a helpful brand that ensures you have all the groceries you need to cook up your family feast. We map out some of the greatest places to introduce these shows and brands to patrons who we know would benefit from them the most, usually hitting up hotspots like the Bryant Park Winter Village and Columbus Circle Holiday Market. These places in particular really give us some leverage with spirited locals and eager tourists to advocate for events we know they’ll love! We always make sure to spread the joy and direct patrons to what is sure to be their new favorite song and dance heading into the holiday homestretch.

We kick things off with the Thanksgiving Parade, one of the most tourist-heavy events of the year. This go-round, we were lucky to represent some of the hottest new musicals taking Broadway by storm this season, which made for fantastic conversations with patrons of all demographics looking for some holiday cheer. This event is usually the most theater-centric for us, making use of patrons’ adorations for Broadway classics and performances from some of the biggest contenders to take the stage inspiring plenty of ticket sales.

We love to collaborate with specific clients who we know will do well with some extra visibility for the season. Whether it be a fresh Broadway hit that leaves audiences with warm hearts and smiles on their faces or a helpful brand that ensures you have all the groceries you need to cook up your family feast. We map out some of the greatest places to introduce these shows and brands to patrons who we know would benefit from them the most, usually hitting up hotspots like the Bryant Park Winter Village and Columbus Circle Holiday Market. These places in particular really give us some leverage with spirited locals and eager tourists to advocate for events we know they’ll love! We always make sure to spread the joy and direct patrons to what is sure to be their new favorite song and dance heading into the holiday homestretch.