Elevating
the Art of In-Person
Promotion
Whether in NYC or nationwide, we champion our Crew as the leading team for staffing and promotions.
The Journey to a
Better Broadway
When the late founder and CEO of Broadway Crew, Sam Clark, moved from Australia to New York in 2012, he began working in promotions for major Broadway shows. As an actor himself, the prospect of a day job recommending shows to other theatergoers seemed like a dream, but he was soon faced with the reality street teams endure: low wages, corporate negligence, and no credit for being a driving force in the industry’s success.
Sam forged a new path, one that would prioritize artists’ creativity and value their labor. One that would provide a living wage and lead with its heart on its sleeve. In 2018, he officially founded Broadway Crew as a new network for staffing and promotions, elevating the antiquated model of the industry and putting its people first. Since then, Broadway Crew has been at the forefront of the transforming industry, compelling other agencies to follow suit in fostering a safe work environment that provides its staff with the tools and training needed to thrive.
In August of 2024, Sam passed away after battling glioblastoma for over a year and a half. Through this unparalleled community of artistic professionals that he brought together, his legacy lives on. From day to day, everything we do to encourage, facilitate, and champion our Crew is done with him in the forefront of our minds and hearts. We will always carry on and carry out the Broadway Crew difference.
Our Values
01Innovation
We revolutionized the mechanics of the staffing and promotions industry, and are constantly seeking new ways to better our business.
02Passion
With artists at the core of every team we assemble, a deep love for the craft is at the root of our work.
03Respect
No one is ever on their own in the concrete jungle and beyond, and we are always putting safety and support first.
04Equality
Everyone is welcome at Broadway Crew and the limit does not exist for what someone can achieve with us.
A Creative Community for Everyone
The well-being of our team is directly connected to the success of our team. Our mission above all is to foster an inclusive, expressive community among our staff. We believe every Broadway Crew team member should feel comfortable bringing their authentic selves to the everyday, and we are constantly working to create an accessible space for all people regardless of identity. Our team receives competitive wages and flexible schedules, in addition to unique career development opportunities, like BC Sessions, a monthly event that focuses on bringing our Crew closer and gleaning new skills for their professional and personal lives.
At the Helm of our Crew
Founder / CEO
Sam, our late friend and leader at Broadway Crew, led with his heart on his sleeve, fiercely dedicated to the live entertainment industry and the people who make it happen. Having worked as an actor, producer, brand ambassador and cater waiter, Sam learned quickly that a good team can make a great difference in promoting or working any event. He then began working for a range of companies in the entertainment, staffing and sales space, partnering with the largest brands and producers to shift the industry toward his people-first vision.
Chief Operating Officer
Stella (she/her) met Sam when they shared a hallway at WeWork. She joined Broadway Crew in April 2024 to help lead Broadway Crew to the next level. With a long history in media and client services, she provides valuable leadership to the entire team. Prior to Broadway Crew, Stella worked in OOH marketing, media post-production, and radio broadcasting. She also reads 100+ books a year.
Senior Director of Theatrical Accounts
Justin (he/him) started as a Crew member in fall of 2018 and started working in the office part time a few months later. Justin now oversees all theatrical accounts, working directly with the marketing and producer teams to book ongoing services and one-off events. Prior to Broadway Crew, Justin worked in the world of retail for years, managing at Coach, Kate Spade, and even selling show merch inside Broadway houses.
Director of Experiential and Events
Lucy (she/her) started with Broadway Crew as an intern in 2019 and is now happy to be a part of the team as an account manager! Lucy has a passion for theater and all of the people who help bring it to life. She works on local NYC gigs (brands & institutions) in addition to staffing activations in all other markets from coast to coast. Prior to Broadway Crew
Director of Operations
David (he/him) started as a Crew member in the fall of 2021. He worked as a manager before assuming the role of Director of Operations where he oversees operations and staff engagement. Prior to Broadway Crew, David worked in the theatre industry as a multi-hyphenate theatre artist and managed a preschool. David is passionate about combining his love of theatre and his goal of creating safe and equitable working spaces.
Accounts Associate
Moriah (she/her) started her journey with the Crew in 2021 as a summer intern and recently was rehired as a theatrical accounts associate! She assists with creating the reports for sales at TKTS, scheduling shifts, and upkeeping some of the many Broadway Crew spreadsheets. She is currently a senior at Fordham University pursuing degrees in Psychology and English.
Accounts Associate
Colette March (she/her) is an Accounts Associate at Broadway Crew. She assists in the maintenance of day-to-day systems in the office, taking the lead on reporting for both brand activations and theatrical clients. March also helms social accounts, working on content creation and the online brand image of Broadway Crew. Outside of work, she is a performer and a writer currently pursuing a career as a pop artist.
Meet the Crew
We explore some of the latest trends and strategies
Gabriella is a Brazilian-American actor from Raleigh, NC. Recent credits include Spider-Man: No Way Home (Marvel), Will Trent (ABC), Reboot (Hulu), and Swagger (Apple TV). Her favorite part of working at TKTS is seeing people’s faces light up when they get excited about one of our shows!
Aaron is a recent transplant to NYC! After getting his MFA in Acting from UNC-Greensboro, he knew it was time to make the jump. His other training includes a summer with Chautauqua Theatre Academy. His goals include using acting as a way for others to be seen, while also putting on stories with a purpose. Working at Broadway Crew has allowed him to connect with people in the New York market and be close to theatre as he finds ways in.
